Things You Want To Know
To Make Your Business Grow

• Does your company have a true Marketing Culture?
• Is marketing properly structured in your company?
• Is your internal marketing department propertly staffed,
..empowered and motivated?
• Is the marketing budget sufficient and properly allocated?
• Do you have adequate market information and customer information?
• Do you have reliable primary market research?
• Do you have sufficient data on your competitors?
• How do you actually stack up against your competitors?
• Are you measuring marketing, promotions and advertising
..effectiveness?
• Are you measuring the brand building aspects of your overall
..marketing programs.
• Are you measuring the effectiveness of your staff's service and sales
..efforts? Are they consistent? Are you training them properly to
..provide service that sells?
• Are your products up-to-date? How are customers responding to them?
• Are internal communications clear and timely?
• Are you delivering on your promises to the customers in all areas of
..your business?

The Marketing 360 Audit will survey and rate all of the marketing components that are essential to your company's success. You can even select the specific areas you want to audit to meet your needs or your budget. Some of the areas include:

As long-time marketing consultants to the gaming industry, Peabody Pacific understands casino marketing inside and out. We are able to quickly identify strengths and weakness in your casino marketing programs, and help you find ways to build a better marketing machine.